May 2009
2 posts
“Obama has radically altered the marketing playbook, and the astonishing rise of...”
– Tim Leberecht at Pop!Tech, via Digital Marketing Lessons from the Obama Campaign
“I don’t care about online energy and enthusiasm just for the sake of...”
– Chris Hughes quotes in Digital Marketing Lessons from the Obama Campaign
April 2009
4 posts
“If you asked your salespeople how they’d spend $135K to improve their...”
– Scott Santucci of Forrester
“Technology vendors are spending, on average, 19% of their selling, general and...”
– Forrester Report on Uncovering Hidden Cost of Sales Support
January 2009
2 posts
Lift Revenues 70% By Cleaning Up Dirty B2B Data →
An absolute must read post by Ardath Albee of the Marketing Interactions blog on how cleaning data alone can give you a 70% boost in revenues.
The Stunning Study - Ensuring Your B2B Data... →
A study by SiriusDecisions study reveals that best-practice organizations could actually realize nearly 70 percent more revenue purely based on data quality. Surprised??? Read the press release to know more.
December 2008
9 posts
CRM Data Cleansing & Management - A Google Knol →
“The average lead database for a BtoB company contains more than 50,000 entries...”
– New Challenges For BtoB Marketers With Rapid Growth Of Lead Databases
As Budgets Tighten & ROI Scrutiny Heats Up, BtoB... →
With travel budgets getting squeezed and marketing investments under ROI microscope, many of the largest BtoB organizations are migrating toward virtual event platforms. As an example, industry insiders report that one of the top enterprise software providers recently mandated the company’s physical event spend be reduced by 20% in 2008 and 50% in 2009. At the same time, high tech heavyweights...
For Marketing Teams ZoomInfo Builds New Lists... →
Building Demand Generation Culture & Drive Growth... →
These are valuable strategic action items for any marketing team to execute on to build a demand generation strategy that delivers.
The Top 5 out of 15 Time Wasters of Inside Sales &... →
Watch“So I finally generated a million inbound leads…..now what?”
Are Your Sales & Marketing Teams Like Hamsters? →
Here is a very quick Slideshare presentation we did on our role based business contacts list building solution.