ReadyContacts
An absolute must read post by Ardath Albee of the Marketing Interactions blog on how cleaning data alone can give you a 70% boost in revenues.
A study by SiriusDecisions study reveals that best-practice organizations could actually realize nearly 70 percent more revenue purely based on data quality. Surprised??? Read the press release to know more.
With travel budgets getting squeezed and marketing investments under ROI microscope, many of the largest BtoB organizations are migrating toward virtual event platforms. As an example, industry insiders report that one of the top enterprise software providers recently mandated the company’s physical event spend be reduced by 20% in 2008 and 50% in 2009. At the same time, high tech heavyweights such as Cisco and Quest Software have successfully shifted partner events over to the virtual world, and have reported positive ROI and lead generation metrics.
These are valuable strategic action items for any marketing team to execute on to build a demand generation strategy that delivers.


