“ Obama has radically altered the marketing playbook, and the astonishing rise of the Obama brand is a template for all marketers from this point on. Weaving together data and human intelligence, collective wisdom and individual charisma, strategic calculus and enthusiasm, the Obama campaign reestablished marketing as marketing for the people, with the people, and by the people. When charismatic leadership meets organizational prowess meets community, the result is marketing that is truly Presidential.
Tim Leberecht at Pop!Tech, via Digital Marketing Lessons from the Obama Campaign
ReadyContacts
“ I don’t care about online energy and enthusiasm just for the sake of online energy and enthusiasm. It’s about making money, making phone calls, embedding video or having video forwarded to friends.
Chris Hughes quotes in Digital Marketing Lessons from the Obama Campaign
“ If you asked your salespeople how they’d spend $135K to improve their sales outcomes, how likely would they be to choose the initiatives you’ve already chosen for them?
Scott Santucci of Forrester
“ Technology vendors are spending, on average, 19% of their selling, general and administrative (SG&A) costs or $135,262 per quota-carrying salesperson in support-related activities.
Forrester Report on Uncovering Hidden Cost of Sales Support
Creative Cost for Viral Video Production
Lift Revenues 70% By Cleaning Up Dirty B2B Data
An absolute must read post by Ardath Albee of the Marketing Interactions blog on how cleaning data alone can give you a 70% boost in revenues.
The Stunning Study - Ensuring Your B2B Data Quality Alone Can Lift Revenues Up To 70%!
A study by SiriusDecisions study reveals that best-practice organizations could actually realize nearly 70 percent more revenue purely based on data quality. Surprised??? Read the press release to know more.
“ The average lead database for a BtoB company contains more than 50,000 entries and is expanding at a rate of 30% to 50% per quarter or 5% to 10% per month.
New Challenges For BtoB Marketers With Rapid Growth Of Lead Databases
As Budgets Tighten & ROI Scrutiny Heats Up, BtoB Marketers Moving Towards Virtual Events
With travel budgets getting squeezed and marketing investments under ROI microscope, many of the largest BtoB organizations are migrating toward virtual event platforms. As an example, industry insiders report that one of the top enterprise software providers recently mandated the company’s physical event spend be reduced by 20% in 2008 and 50% in 2009. At the same time, high tech heavyweights such as Cisco and Quest Software have successfully shifted partner events over to the virtual world, and have reported positive ROI and lead generation metrics.
Building Demand Generation Culture & Drive Growth In 2009, A Impatient Executive’s Guide
These are valuable strategic action items for any marketing team to execute on to build a demand generation strategy that delivers.
